About
It all started with a name.
At any show, anywhere, the goal remains the same: everyone wants to CATCH A PEN. Our philosophy is that no amount of guesswork or anecdotes can make up for a lack of hard evidence.
Our philosophy
Hard evidence is what we do.
Our products are based on mountains of research, backed by the latest science, and formulated by veterinary professionals to give customers confidence in what we make.
Read the blogOur family
The team behind the formulas.
Richard "Dean" Daniels III
Director of Sales
Cynthia Daniels DVM
Social Media Director
Richard Daniels Jr. DVM
Director of Product Development